Your Authentic Self!

Our commitment

Inspiring self- love by boosting the image of natural hair to embody diversity, health, and acceptance.

Developing and delivering superior quality hair care products, accessories, and services in a welcoming and loving environment.

Educating and sharing quality advice on natural hair to help guide the natural hair community on their individual journeys.

A sense of belonging

We are advocates of "owning your beauty" and we seek to empower others to embrace that stance. To live up to this promise, we co-created a community where people of color experience meaning and a sense of belonging; a loving space where members are warmly embraced to explore their authenticity and encouraged to walk in the truest expressions of themselves.

At the root of this community is a group of people committed to a shared lifestyle which portrays black women in a positive light, resists the Eurocentric Beauty Standards and supports the accurate portrayal of black women’s beauty in all its glorious shades and textures.

Growth Group

Neo L.O.V.E Community

Join Neo L.O.V.E

Leading the way

Building a culture that encourages our melaninated community to embrace each other natural hair of all textures and curl types and keep up the fight against Texturism and Colorism through inspirational and effective conversations about these issues.

Show the world that beauty comes in all of shades, shapes, and textures.

Every day, we dream of ways to do it better by actively supporting a responsive and informative community across different platforms including Neocurly Crew Facebook Group, Sponsored Events and telling inspirational stories of Heroes and Trailblazers who are paving the way for the next generation.

Our Ingredients

non-toxic ingredients

Clean, guiltless beauty never goes out of style. Made from 100% nontoxic ingredients, our hair care products are pure, honest representations of nature's rawest qualities.

naturally scented

Sourced from fresh flowers, leaves, seeds, barks and rinds, our scents are purely and naturally of the earth. No harsh chemicals, synthetics or artificial fragrances to be found.

cruelty free brand

No animals are ever harmed during the production of our products. We make certain all ingredients we use are never tested on animals or derived from their by-products.

Our long-term vision

Empower Others

We are advocates for ’owning your beauty’ and we seek to empower others to embrace that stance.

Customer Focused

We center our products and services on our customer's needs and requirements.
All customer’s hair types are valued in the process of creating products and services.


The NeoCurly brand was born out of a passion for natural beauty.
We are all about, providing our customers with the very best products, learning and sharing our knowledge and inspiring that passion in others.

Superior Quality

We only source for the highest quality ingredients that will give our customers the optimal level of hair nourishment.
Continuously striving to improve our current product line, while creating new formulas to meet the needs of our growing natural hair community.

Our Founders

Beverly Coleman

Chief Executive Officer

Learn more

Gary Lewis Jr.

Chief Operating Officer

Learn more

Ed Machirih

Chief Financial Officer

Learn more