Inspiring self- love by boosting the image of natural hair to embody diversity, health, and acceptance.
Developing and delivering superior quality hair care products, accessories, and services in a welcoming and loving environment.
Educating and sharing quality advice on natural hair to help guide the natural hair community on their individual journeys.
A sense of belonging
We are advocates of "owning your beauty" and we seek to empower others to embrace that stance. To live up to this promise, we co-created a community where people of color experience meaning and a sense of belonging; a loving space where members are warmly embraced to explore their authenticity and encouraged to walk in the truest expressions of themselves.
At the root of this community is a group of people committed to a shared lifestyle which portrays black women in a positive light, resists the Eurocentric Beauty Standards and supports the accurate portrayal of black women’s beauty in all its glorious shades and textures.
Leading the way
Building a culture that encourages our melaninated community to embrace each other natural hair of all textures and curl types and keep up the fight against Texturism and Colorism through inspirational and effective conversations about these issues.
Show the world that beauty comes in all of shades, shapes, and textures.
Every day, we dream of ways to do it better by actively supporting a responsive and informative community across different platforms including Neocurly Crew Facebook Group, Sponsored Events and telling inspirational stories of Heroes and Trailblazers who are paving the way for the next generation.
Our long-term visionEmpower Others
We are advocates for ’owning your beauty’ and we seek to empower others to embrace that stance.Customer Focused
We center our products and services on our customer's needs and requirements.
All customer’s hair types are valued in the process of creating products and services.
The NeoCurly brand was born out of a passion for natural beauty.
We are all about, providing our customers with the very best products, learning and sharing our knowledge and inspiring that passion in others.
We only source for the highest quality ingredients that will give our customers the optimal level of hair nourishment.
Continuously striving to improve our current product line, while creating new formulas to meet the needs of our growing natural hair community.